For motorsports enthusiasts and amateur drivers, the official 2021 Logitech McLaren G Challenge racing season will start on July 1st, 2021 and will feature several new additions and challenges. The tournament will expand to include three divisions: Open Wheel, Stock Car and Sport Car Racing. In this fourth year, G Challenge will be played on the iRacing and Assetto Corsa Competizione games, and will culminate with the Grand Finale January 15, 2022 in Las Vegas, NV.

This year’s three division winners of the 2021 Logitech McLaren G Challenge will earn a four-day all-expenses paid trip to London, a behind-the-scenes experience of the McLaren Technology Centre, coaching with McLaren F1 driver Lando Norris, and a VIP experience at the 2022 Formula 1 British Grand Prix.

“The success of G Challenge 2020 was underscored by an effort to continue entertaining motorsport fans,” said Jim Hoey, head of G Challenge at Logitech G. “This year we will return with new formats, multiple game titles and a monthly schedule of broadcasted races that will continue to excite race fans around the world.”

“McLaren Racing embraced Logitech McLaren G Challenge as a way to keep racing fans entertained, but we quickly realised it was an opportunity to collaborate with Logitech G in an industry that continues to explode,” said Lindsey Eckhouse, Director, Licensing, Ecommerce and esports at McLaren Racing. “G Challenge is in a class of its own, delivering an opportunity for amateur drivers and motorsports enthusiasts to compete and race like professionals. We look forward to another year of excitement and fun, building McLaren’s presence in this space.”

The top three racers from each division (Open Wheel, Stock Car and Sport Car) will earn an all-expenses paid trip to the Grand Finals Weekend to compete for the championship. The Grand Finals Weekend will be packed full of exciting activities, including a live on-track driving experience with exotic race cars, official meet and greets with professional drivers, athletes and other celebrities, and a chance at winning the McLaren Racing VIP Experience Grand Prize. 

Registration for the online qualifiers are open now at LogitechGChallenge.com. For more information visit our blog or follow us on Instagram or Twitter.

Ultimate Ears announced two new limited edition Ultimate Ears MEGABOOM speakers, designed in collaboration with McLaren. Both brands are driven by technology, innovation and design, which is why together they created the MEGABOOM McLaren Edition speakers, bringing the energy of Formula 1^TM racing from the track into a portable wireless Bluetooth^Ⓡ speaker with freakishly amazing 360-degree sound and deep, heart-pounding bass.

MEGABOOM McLaren Edition is available in two designs, celebrating McLaren’s heritage and rich history, and inspired by the liveries of two iconic McLaren cars:

• MEGABOOM McLaren MCL33 Edition: Inspired by the McLaren 2018 Challenger, the speaker features the classic Papaya Orange, a throwback to the original McLaren colour when the team first raced in Formula 1, 50 years ago.
• MEGABOOM McLaren MP4/4 Edition: McLaren’s heritage meets the future, with a design inspired by one of the most iconic cars in the history of Formula 1. This year marks the 30^th anniversary of the MP4/4, the most successful F1 car of all time, winning 15 out of 16 grands prix in 1988.

On May 11, the Friday of the FORMULA 1 GRAN PREMIO DE ESPAÑA EMIRATES 2018, Ultimate Ears will unveil these new designs at the world renowned Café Del Mar, for the official launch party in association with McLaren. As an official partner of the McLaren Formula 1 Team, this work highlights both brands’ shared values as Ultimate Ears and McLaren race fearlessly forward together, embodying the sound of motorsport, and the passion of its people, its fans, and its teams.

MEGABOOM is as essential as any tool in the McLaren Formula 1 Team garage, pumping loud, high energy beats as the team works towards the chequered flag. It is waterproof (IPX7 certified), virtually indestructible with up to 20 hours battery life and 30 metre wireless Bluetooth range. You can also use the MEGABOOM app to wirelessly connect up to 150 Ultimate Ears BOOM, BOOM 2 and MEGABOOM speakers for bigger, better and louder parties with the PartyUp feature.

Pricing and Availability

MEGABOOM McLaren MCL33 Edition and MEGABOOM McLaren MP4/4 Edition are available in select countries in Europe from May 11 for suggested retail price of £219. The limited edition speakers will be available on ultimateears.com, Amazon, MediaMarkt and McLaren’s direct channels worldwide. In the U.K., the speakers will be stocked by John Lewis. The free Ultimate Ears MEGABOOM app is available for iPhone on App Store and for Android™ on Google Play. For more information, please visit www.ultimateears.com/McLaren.

About Ultimate Ears

Ultimate Ears is transforming the way people experience music together, wherever life takes them. Ultimate Ears first revolutionized the way artists interact with their concert audiences by reinventing the on-stage monitor, turning it into a custom-fitted earphone. Today, Ultimate Ears, a brand of Logitech International, continues to bring music to life with its award-winning family of wireless speakers. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Learn more at www.ultimateears.com or connect with us on Instagram.